Since its foundation in 1967, SARA has grown to become the Middle East’s leading distributor of luxury bathroom products, finely engineered plumbing fittings, high quality ceramics, world class professional kitchen and cooking ware, and beautifully designed tableware and home accessories.
Our dynamic team of more than 760+ professionals operate from over 75+ outlets, served by 17 warehouses and distribution centers totaling 54,000 square meters, spread across 20 cities in 11 countries including the Kingdom of Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Oman, Lebanon, Syria, China, Ghana, and the Ivory Coast.
While the quality and design of our products is paramount, our success as a company has come from providing unique lifestyle solutions to our customers whether furnishing their home or fitting out a five-star hotel. From retail to wholesale, large projects to smaller ones, we aim to match the professionalism and quality of our service to that of our products.
Over the past half-century, we have remained true to our core values of being connected, collaborative, professional, proactive and bold in our approach to business and to serving our customers. Our vision is to help our customers create exceptional spaces that fulfil, inspire and delight them. We remain committed to delivering on this vision and stay true to our values as we continue to grow our organization, enhance our services, serve our customers passionately and professionally, and improve the standards of our industry for the long-term.